PRIVACY POLICY

1) INFORMATION ABOUT THE COLLECTION OF PERSONAL DATA AND CONTACT DETAILS OF THE CONTROLLER

1.1 We are pleased that you are visiting our website and thank you for your interest. Below, we inform you about how we handle your personal data when you use our website. Personal data is any data that can be used to identify you personally.

1.2 The controller responsible for data processing on this website within the meaning of the General Data Protection Regulation (GDPR) is [Shop Name]. The controller responsible for the processing of personal data is the natural or legal person who, alone or jointly with others, determines the purposes and means of processing personal data.

1.3 For security reasons and to protect the transmission of personal data and other confidential content (e.g., orders or inquiries to the controller), this website uses SSL and/or TLS encryption. You can recognize an encrypted connection by the string “https://” and the lock symbol in your browser’s address bar.

2) DATA COLLECTION WHEN VISITING OUR WEBSITE

When you use our website for informational purposes only—meaning you do not register or otherwise provide us with information—we only collect data that your browser transmits to our server (so-called “server log files”). When you access our website, we collect the following data, which is technically necessary for us to display the website to you:

  • The website visited

  • Date and time of access

  • Amount of data transmitted in bytes

  • Source/referrer from which you arrived at the page

  • Browser used

  • Operating system used

  • IP address (if applicable, in anonymized form)

Processing is carried out in accordance with Art. 6(1)(f) GDPR, based on our legitimate interest in improving the stability and functionality of our website. The data is not passed on or used in any other way. However, we reserve the right to check the server log files retrospectively if there are specific indications of unlawful use.

3) COOKIES

To make visiting our website attractive and to enable the use of certain features, we use cookies on various pages. Cookies are small text files stored on your device. Some cookies we use are deleted after your browser session ends, i.e., when you close your browser (so-called session cookies). Other cookies remain on your device and allow us or our partner companies (third-party cookies) to recognize your browser the next time you visit (persistent cookies). If cookies are set, they collect and process certain user information to an individual extent, such as browser and location data and IP address values. Persistent cookies are automatically deleted after a specified period, which may vary depending on the cookie.

In some cases, cookies are used to simplify the ordering process by saving settings (e.g., remembering the contents of a virtual shopping cart for a later visit). If personal data is processed through individual cookies implemented by us, processing is carried out in accordance with Art. 6(1)(b) GDPR either for the performance of a contract, or in accordance with Art. 6(1)(f) GDPR to safeguard our legitimate interests in the best possible functionality of the website and a customer-friendly and effective website experience.

We may work with advertising partners who help us make our online offering more interesting for you. For this purpose, when you visit our website, cookies from partner companies may also be stored on your hard drive (third-party cookies). If we work with such advertising partners, you will be informed individually and separately about the use of such cookies and the scope of the information collected within the following sections.

Please note that you can set your browser so that you are informed about the setting of cookies and can decide individually whether to accept them, or you can exclude the acceptance of cookies for certain cases or in general. Each browser differs in how it manages cookie settings. This is described in each browser’s help menu, which explains how you can change your cookie settings. You can find this information for the respective browsers at the following links:

Please note that if you do not accept cookies, the functionality of our website may be limited.

4) CONTACTING US

When you contact us (e.g., via contact form or email), personal data is collected. Which data is collected in the case of a contact form can be seen from the respective contact form. This data is stored and used solely for the purpose of responding to your inquiry and/or for contacting you and the associated technical administration.

The legal basis for processing the data is our legitimate interest in responding to your inquiry in accordance with Art. 6(1)(f) GDPR. If your contact aims at concluding a contract, the additional legal basis for processing is Art. 6(1)(b) GDPR. Your data will be deleted after your request has been fully processed; this is the case when the circumstances indicate that the matter has been conclusively clarified, provided that no statutory retention obligations conflict with this.

5) DATA PROCESSING WHEN OPENING A CUSTOMER ACCOUNT AND FOR CONTRACT PERFORMANCE

In accordance with Art. 6(1)(b) GDPR, personal data is further collected and processed if you provide it to us for the performance of a contract or when opening a customer account. Which data is collected can be seen from the respective input forms.

You can delete your customer account at any time by sending a message to the controller at the address mentioned above. We store and use the data you provide for contract processing. After the contract has been fully completed or your customer account has been deleted, your data will be blocked with regard to tax and commercial retention periods and deleted after these periods have expired, unless you have expressly consented to further use of your data or unless further use of data is permitted by law and reserved by us, about which we will inform you accordingly below.

6) USE OF YOUR DATA FOR DIRECT MARKETING

6.1 Subscribing to our email newsletter

If you subscribe to our email newsletter, we will regularly send you information about our offers. The only mandatory information required for sending the newsletter is your email address. Providing any additional data is voluntary and is used to address you personally.

We use the so-called double opt-in procedure for sending the newsletter. This means we will only send you an email newsletter after you have expressly confirmed that you consent to receiving the newsletter. We will then send you a confirmation email asking you to confirm, by clicking on a corresponding link, that you wish to receive newsletters in the future.

By activating the confirmation link, you give us your consent to use your personal data in accordance with Art. 6(1)(a) GDPR. When you register for the newsletter, we store the IP address entered by your Internet service provider (ISP) as well as the date and time of registration in order to be able to trace any possible misuse of your email address at a later date.

The data collected by us when you register for the newsletter is used exclusively for promotional communication via the newsletter. You can unsubscribe from the newsletter at any time via the link provided in the newsletter or by sending a message to the controller named at the beginning. After you unsubscribe, your email address will be deleted immediately from our newsletter distribution list, unless you have expressly consented to further use of your data or unless we reserve the right to further data use that is permitted by law, about which we inform you in this statement.

6.2 Sending the email newsletter to existing customers

If you provided us with your email address when purchasing goods or services, we reserve the right to regularly send you offers for similar goods or services to those you have already purchased from our range by email. We do not need to obtain separate consent from you for this. Data processing in this respect is carried out solely on the basis of our legitimate interest in personalized direct advertising in accordance with Art. 6(1)(f) GDPR.

If you initially objected to the use of your email address for this purpose, we will not send such emails. You are entitled to object to the use of your email address for the above advertising purpose at any time with effect for the future by notifying the controller named at the beginning. You will only incur transmission costs according to the basic rates. After receipt of your objection, the use of your email address for advertising purposes will be stopped immediately.

7) DATA PROCESSING FOR ORDER HANDLING

7.1

The personal data collected by us will be passed on to the transport company commissioned with delivery as part of contract performance, insofar as this is necessary to deliver the goods. We will pass on your payment data to the commissioned financial institution as part of payment processing, insofar as this is necessary for payment processing. If payment service providers are used, we will explicitly inform you of this below. The legal basis for passing on the data is Art. 6(1)(b) GDPR.

7.2 Use of payment service providers (payment services)

- PayPal
If you pay via PayPal, credit card via PayPal, direct debit via PayPal, or—if offered—“purchase on account” or “installment payment” via PayPal, we pass on your payment data as part of payment processing to PayPal (Europe) S.a.r.l. et Cie, S.C.A., 22–24 Boulevard Royal, L-2449 Luxembourg (“PayPal”). This transfer takes place in accordance with Art. 6(1)(b) GDPR and only to the extent necessary for payment processing.

PayPal reserves the right to conduct a credit check for the payment methods credit card via PayPal, direct debit via PayPal, or—if offered—“purchase on account” or “installment payment” via PayPal. For this purpose, your payment data may be passed on to credit agencies in accordance with Art. 6(1)(f) GDPR, based on PayPal’s legitimate interest in determining your ability to pay. PayPal uses the result of the credit check regarding the statistical probability of payment default to decide whether to provide the respective payment method. The credit check may contain probability values (so-called score values). If score values are included in the result of the credit check, they are based on a scientifically recognized mathematical-statistical procedure. Among other things, but not exclusively, address data is included in the calculation of score values.

Further information on data protection, including the credit agencies used, can be found in PayPal’s privacy policy:
https://www.paypal.com/de/webapps/mpp/ua/privacy-full

You can object to this processing of your data at any time by sending a message to PayPal. However, PayPal may still be entitled to process your personal data if this is necessary for contractual payment processing.

- SOFORT
If you select the payment method “SOFORT,” payment processing is carried out via the payment service provider SOFORT GmbH, Theresienhöhe 12, 80339 Munich, Germany (“SOFORT”), to which we pass on the information you provided during the ordering process, along with information about your order, in accordance with Art. 6(1)(b) GDPR. Sofort GmbH is part of the Klarna Group (Klarna Bank AB (publ), Sveavägen 46, 11134 Stockholm, Sweden). Your data is transferred solely for the purpose of payment processing with the payment service provider SOFORT and only to the extent necessary.

Further information on SOFORT’s data protection provisions can be found at:
https://www.klarna.com/sofort/datenschutz

8) CONTACT FOR REVIEW REMINDERS

Own review reminder (no sending via a customer review system)
We use your email address for a one-time reminder to submit a review of your order for the review system used by us, provided that you have given us your explicit consent during or after your order in accordance with Art. 6(1)(a) GDPR. You can revoke your consent at any time by sending a message to the controller responsible for data processing.

9) USE OF SOCIAL MEDIA: SOCIAL PLUGINS

9.1 Facebook plugins with Shariff solution

Any additional customs clearance costs and/or import duties are not included in the price and are the responsibility of the customer.

Our website uses so-called social plugins (“plugins”) from the social network Facebook, operated by Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA (“Facebook”).

To increase the protection of your data when visiting our website, these buttons are not integrated as unrestricted plugins, but only by using an HTML link. This type of integration ensures that when you access a page on our website that contains such buttons, no connection is yet established with Facebook’s servers. If you click the button, a new browser window opens and calls up the Facebook page where you can interact with the plugins there (if applicable, after entering your login details).

Facebook Inc., based in the USA, is certified under the US–EU “Privacy Shield” data protection framework, which ensures compliance with the level of data protection applicable in the EU.

For the purpose and scope of data collection and the further processing and use of the data by Facebook, as well as your rights and settings options to protect your privacy, please refer to Facebook’s privacy policy:
https://www.facebook.com/policy.php

9.2 Google+ plugins with Shariff solution

Our website uses so-called social plugins (“plugins”) from the social network Google+, operated by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”).

To increase the protection of your data when visiting our website, these buttons are not integrated as unrestricted plugins, but only by using an HTML link. This type of integration ensures that when you access a page on our website that contains such buttons, no connection is yet established with Google+’s servers. If you click the button, a new browser window opens and calls up the Google+ page where you can interact with the plugins there (if applicable, after entering your login details).

Google LLC, based in the USA, is certified under the US–EU “Privacy Shield” data protection framework, which ensures compliance with the level of data protection applicable in the EU.

For the purpose and scope of data collection and the further processing and use of the data by Google, as well as your rights and settings options to protect your privacy, please refer to Google’s privacy policy:
https://www.google.com/intl/de/policies/privacy/

9.3 Instagram plugin with Shariff solution

Our website uses so-called social plugins (“plugins”) from the online service Instagram, operated by Instagram LLC, 1601 Willow Rd, Menlo Park, CA 94025, USA (“Instagram”).

To increase the protection of your data when visiting our website, these buttons are not integrated as unrestricted plugins, but only by using an HTML link. This type of integration ensures that when you access a page on our website that contains such buttons, no connection is yet established with Instagram’s servers. If you click the button, a new browser window opens and calls up the Instagram page where you can interact with the plugins there (if applicable, after entering your login details).

Instagram LLC, based in the USA, is certified under the US–EU “Privacy Shield” data protection framework, which ensures compliance with the level of data protection applicable in the EU.

For the purpose and scope of data collection and the further processing and use of the data by Instagram, as well as your rights and settings options to protect your privacy, please refer to Instagram’s privacy policy:
https://help.instagram.com/155833707900388/

10) ONLINE MARKETING

10.1 DoubleClick by Google

This website uses the online marketing tool DoubleClick by Google, provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“DoubleClick”).

DoubleClick uses cookies to show users relevant ads, improve reports on campaign performance, or prevent a user from seeing the same ads multiple times. Google uses a cookie ID to record which ads are displayed in which browser and can thus prevent them from being displayed multiple times. Processing is based on our legitimate interest in optimal marketing of our website in accordance with Art. 6(1)(f) GDPR.

In addition, DoubleClick can use cookie IDs to record so-called conversions relating to ad requests. This happens, for example, when a user sees a DoubleClick ad and later visits the advertiser’s website with the same browser and purchases something. According to Google, DoubleClick cookies do not contain personal information.

Due to the marketing tools used, your browser automatically establishes a direct connection with Google’s server. We have no influence on the scope and further use of the data collected by Google through the use of this tool and therefore inform you according to our state of knowledge: by integrating DoubleClick, Google receives the information that you have accessed the relevant part of our website or clicked on one of our ads. If you are registered with a Google service, Google can associate your visit with your account. Even if you are not registered with Google or have not logged in, it is possible that the provider will obtain and store your IP address.

If you want to object to participating in this tracking procedure, you can deactivate conversion tracking cookies by setting your browser to block cookies from the domain www.googleadservices.com at https://www.google.de/settings/ads. This setting will be deleted if you delete your cookies. Alternatively, you can learn about cookies and make settings at the Digital Advertising Alliance website: www.aboutads.info. Finally, you can configure your browser to inform you about cookies and decide individually whether to accept them or exclude acceptance for certain cases or in general. If you do not accept cookies, the functionality of our website may be limited.

Google LLC, based in the USA, is certified under the US–EU “Privacy Shield” data protection framework, which ensures compliance with the level of data protection applicable in the EU.

Further information on DoubleClick by Google’s privacy policy can be found at:
https://www.google.de/policies/privacy/

10.2 Use of Google AdWords conversion tracking

This website uses the online advertising program “Google AdWords” and, within the framework of Google AdWords, conversion tracking by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”). We use Google AdWords to draw attention to our attractive offers on external websites with the help of advertising media (so-called Google Ads). Based on the data from the advertising campaigns, we can determine how successful individual advertising measures are. We do this with the interest of showing you advertising that is of interest to you, making our website more interesting for you, and achieving a fair calculation of advertising costs.

The conversion tracking cookie is set when a user clicks on an ad placed by Google. Cookies are small text files stored on your computer system. These cookies generally expire after 30 days and are not used for personal identification. If the user visits certain pages of this website and the cookie has not yet expired, Google and we can recognize that the user clicked on the ad and was redirected to that page. Each Google AdWords customer receives a different cookie. Cookies cannot therefore be tracked across the websites of AdWords customers. The information collected with the help of the conversion cookie is used to create conversion statistics for AdWords customers who have opted for conversion tracking. Customers learn the total number of users who clicked on their ad and were redirected to a page tagged with a conversion tracking tag. However, they do not receive information that personally identifies users. If you do not wish to participate in tracking, you can block this use by disabling the Google conversion tracking cookie via your Internet browser settings. You will then not be included in conversion tracking statistics. We use Google AdWords based on our legitimate interest in targeted advertising in accordance with Art. 6(1)(f) GDPR.

Google LLC, based in the USA, is certified under the US–EU “Privacy Shield” data protection framework, which ensures compliance with the level of data protection applicable in the EU.

Further information on Google’s privacy policy can be found at:
https://www.google.de/policies/privacy/

You can permanently disable cookies for ad preferences by preventing them through an appropriate setting in your browser software or by downloading and installing the browser plugin available at the following link:
https://www.google.com/settings/ads/plugin?hl=de

Please note that certain features of this website may not be available or only available to a limited extent if you have disabled the use of cookies.

11) WEB ANALYTICS SERVICES

Google (Universal) Analytics

- Google Universal Analytics
This website uses Google Analytics, a web analytics service provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”). Google Analytics uses so-called “cookies,” text files that are stored on your computer and that enable analysis of your use of the website. The information generated by the cookie about your use of this website (including the shortened IP address) is usually transmitted to a Google server in the USA and stored there.

This website uses Google Analytics exclusively with the extension “_anonymizeIp()”, which ensures anonymization of the IP address by shortening it and excludes direct personal identification. Due to this extension, your IP address is shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases is the full IP address transmitted to a Google server in the USA and shortened there. In these exceptional cases, processing is carried out in accordance with Art. 6(1)(f) GDPR on the basis of our legitimate interest in the statistical analysis of user behaviour for optimization and marketing purposes.

On our behalf, Google will use this information to evaluate your use of the website, compile reports on website activity, and provide us with other services related to website and Internet use. The IP address transmitted by your browser within the framework of Google Analytics is not merged with other Google data.

You can prevent the storage of cookies by selecting the appropriate settings in your browser software; however, please note that in this case you may not be able to use all features of this website to their full extent. You can also prevent Google from collecting the data generated by the cookie and related to your use of the website (including your IP address) and from processing this data by Google by downloading and installing the browser plugin available at the following link:
https://tools.google.com/dlpage/gaoptout?hl=de

As an alternative to the browser plugin, or within browsers on mobile devices, please click the following link to set an opt-out cookie that prevents Google Analytics from collecting data within this website in the future (this opt-out cookie only works in this browser and only for this domain; if you delete your cookies in this browser, you must click this link again): Disable Google Analytics

Google LLC, based in the USA, is certified under the US–EU “Privacy Shield” data protection framework, which ensures compliance with the level of data protection applicable in the EU.

This website also uses Google Analytics for cross-device analysis of visitor flows carried out via a user ID. When a page is accessed for the first time, the user is assigned a unique, permanent, and anonymized ID that is set across devices. This makes it possible to assign interaction data from different devices and from different sessions to a single user. The user ID does not contain personal data and does not transmit such data to Google.

You can object to the collection and storage via the user ID at any time with effect for the future. To do so, you must deactivate Google Analytics on all systems you use, for example in another browser or on your mobile device.

You can deactivate it using the Google browser plugin:
https://tools.google.com/dlpage/gaoptout?hl=de
As an alternative to the browser plugin, or within browsers on mobile devices, please click the following link to set an opt-out cookie that prevents Google Analytics from collecting data within this website in the future (this opt-out cookie only works in this browser and only for this domain; if you delete your cookies in this browser, you must click this link again): Disable Google Analytics

Further notes on Universal Analytics can be found here:
https://support.google.com/analytics/answer/2838718?hl=de&ref_topic=6010376

12) RETARGETING / REMARKETING / REFERRAL ADVERTISING

Facebook Custom Audience via the pixel method

This website uses the “Facebook Pixel” from Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA (“Facebook”). If explicit consent is given, this can be used to track the behaviour of users after they have seen or clicked on a Facebook advertisement. This procedure is used to evaluate the effectiveness of Facebook advertisements for statistical and market research purposes and can help optimize future advertising measures.

The collected data is anonymous to us and does not allow us to draw conclusions about the identity of users. However, the data is stored and processed by Facebook so that a connection to the respective user profile is possible and Facebook can use the data for its own advertising purposes in accordance with Facebook’s data usage policy (https://www.facebook.com/about/privacy/).

You can allow Facebook and its partners to place advertisements on and outside of Facebook. A cookie may also be stored on your computer for these purposes. These processing operations take place exclusively upon granting explicit consent in accordance with Art. 6(1)(a) GDPR.

Consent to the use of the Facebook pixel may only be declared by users who are older than 13 years. If you are younger, we ask you to ask your legal guardians for permission.

Facebook Inc., based in the USA, is certified under the US–EU “Privacy Shield” data protection framework, which ensures compliance with the level of data protection applicable in the EU.

To disable the use of cookies on your computer, you can set your Internet browser so that no cookies can be stored on your computer in the future, or so that cookies already stored are deleted. However, disabling all cookies may mean that some functions on our websites can no longer be executed. You can also deactivate the use of cookies by third-party providers such as Facebook on the following Digital Advertising Alliance website: https://www.aboutads.info/choices/

Google AdWords Remarketing

Our website uses Google AdWords Remarketing functions; we use these to advertise this website in Google search results as well as on third-party websites. The provider is Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”). For this purpose, Google sets a cookie in your device browser which automatically enables interest-based advertising by means of a pseudonymous cookie ID and based on the pages you visited. Processing is based on our legitimate interest in optimal marketing of our website in accordance with Art. 6(1)(f) GDPR.

Further data processing only takes place if you have agreed with Google that your Internet and app browser history is linked by Google to your Google account and that information from your Google account is used to personalize ads that you view on the web. If you are logged into Google during your visit to our website in this case, Google uses your data together with Google Analytics data to create and define audience lists for cross-device remarketing. To do this, Google temporarily links your personal data with Google Analytics data to form target groups.

You can permanently deactivate the setting of cookies for ad preferences by downloading and installing the browser plugin available at the following link:
https://www.google.com/settings/ads/onweb/

Alternatively, you can learn about cookies and make settings at the Digital Advertising Alliance website: www.aboutads.info. Finally, you can configure your browser to inform you about cookies and decide individually whether to accept them or exclude acceptance for certain cases or in general. If you do not accept cookies, the functionality of our website may be limited.

Google LLC, based in the USA, is certified under the US–EU “Privacy Shield” data protection framework, which ensures compliance with the level of data protection applicable in the EU.

Further information and Google’s privacy policy regarding advertising can be found here:
https://www.google.com/policies/technologies/ads/

13) RIGHTS OF THE DATA SUBJECT

13.1 Applicable data protection law grants you comprehensive rights as a data subject vis-à-vis the controller with regard to the processing of your personal data (rights of access and intervention), about which we inform you below:

  • Right of access pursuant to Art. 15 GDPR: You have, in particular, the right to obtain information about your personal data processed by us, the processing purposes, the categories of personal data processed, the recipients or categories of recipients to whom your data has been or will be disclosed, the planned storage period or the criteria for determining the storage period, the existence of a right to rectification, erasure, restriction of processing, objection to processing, complaint to a supervisory authority, the origin of your data if it was not collected from you by us, the existence of automated decision-making including profiling and, where applicable, meaningful information about the logic involved and the scope and intended effects of such processing, as well as your right to be informed about the guarantees pursuant to Art. 46 GDPR when your data is transferred to third countries.

  • Right to rectification pursuant to Art. 16 GDPR: You have the right to have inaccurate data concerning you corrected without undue delay and/or to have incomplete data stored by us completed.

  • Right to erasure pursuant to Art. 17 GDPR: You have the right to request the erasure of your personal data if the requirements of Art. 17(1) GDPR are met. However, this right does not exist, in particular, if processing is necessary for exercising the right to freedom of expression and information, for compliance with a legal obligation, for reasons of public interest, or for the establishment, exercise, or defence of legal claims.

  • Right to restriction of processing pursuant to Art. 18 GDPR: You have the right to request restriction of processing of your personal data while the accuracy of your data is being verified if you contest it; if you refuse deletion of your data due to unlawful processing and instead request restriction; if you require your data for the establishment, exercise or defence of legal claims after we no longer need it for the purpose; or if you have objected for reasons arising from your particular situation, pending verification of whether our legitimate grounds override yours.

  • Right to be informed pursuant to Art. 19 GDPR: If you have asserted the right to rectification, erasure, or restriction of processing against the controller, the controller is obliged to notify all recipients to whom your personal data has been disclosed of this rectification, erasure, or restriction, unless this proves impossible or involves disproportionate effort. You have the right to be informed about these recipients.

  • Right to data portability pursuant to Art. 20 GDPR: You have the right to receive your personal data that you have provided to us in a structured, commonly used and machine-readable format, or to request transmission to another controller, insofar as this is technically feasible.

  • Right to withdraw consent pursuant to Art. 7(3) GDPR: You have the right to withdraw any consent you have given to data processing at any time with effect for the future. In the event of withdrawal, we will delete the data concerned without undue delay, unless further processing can be based on a legal basis that does not require consent. The withdrawal of consent does not affect the lawfulness of processing based on consent before its withdrawal.

  • Right to lodge a complaint pursuant to Art. 77 GDPR: If you believe that the processing of your personal data violates the GDPR, you have—without prejudice to any other administrative or judicial remedy—the right to lodge a complaint with a supervisory authority, in particular in the Member State of your habitual residence, place of work, or place of the alleged infringement.

13.2 Right to object
IF WE PROCESS YOUR PERSONAL DATA ON THE BASIS OF OUR OVERRIDING LEGITIMATE INTERESTS AS PART OF A BALANCING OF INTERESTS, YOU HAVE THE RIGHT TO OBJECT TO THIS PROCESSING AT ANY TIME FOR REASONS ARISING FROM YOUR PARTICULAR SITUATION, WITH EFFECT FOR THE FUTURE.

IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL STOP PROCESSING THE DATA CONCERNED. HOWEVER, WE RESERVE THE RIGHT TO CONTINUE PROCESSING IF WE CAN DEMONSTRATE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING THAT OVERRIDE YOUR INTERESTS, RIGHTS AND FREEDOMS, OR IF THE PROCESSING SERVES THE ESTABLISHMENT, EXERCISE OR DEFENCE OF LEGAL CLAIMS.

IF WE PROCESS YOUR PERSONAL DATA FOR DIRECT MARKETING PURPOSES, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF YOUR PERSONAL DATA FOR SUCH MARKETING PURPOSES. YOU CAN EXERCISE YOUR OBJECTION AS DESCRIBED ABOVE.

IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL STOP PROCESSING THE DATA CONCERNED FOR DIRECT MARKETING PURPOSES.

14) DURATION OF STORAGE OF PERSONAL DATA

The duration of storage of personal data is determined by the respective statutory retention period (e.g., commercial and tax retention periods). After expiry of the period, the corresponding data is routinely deleted, provided that it is no longer necessary for contract fulfilment or contract initiation and/or we no longer have a legitimate interest in further storage.